Client:
The Professional Footballers Association (PFA)
Creative Agency:
INCA Productions
Summary:
Each year, the Professional Footballers’ Association (PFA) brings the football community together for its annual awards ceremony, honouring the exceptional talent, achievements, and contributions of players across the British leagues.
All photographs are owned and under copyright of INCA Productions
Concept:
The 2024 PFA Awards introduced a new brand identity that set a fresh benchmark for the ceremony.
Drawing inspiration from top-tier events like the BAFTAs, the set design featured polished copper, metallic details, glass elements, and dynamic LED lighting—resulting in a refined, light-reflective environment against the theatre’s black backdrop.
Role:
3D Lead / Design Director for INCA Productions
Project involvement:
- Design process from concept to delivery
- Design visualisation (Cinema 4D)
- Design technical drawings (Vectorworks)
- Liaison with Technical Director
- Liaison with external contractors
- Liaison with Executive Producer
Design VISUALS
All design visuals produced using Cinema 4D and Adobe Photoshop. All material under copyright of INCA Productions.