Client:
Honda
Creative Agency:
Jack Morton Worldwide
Summary:
An immersive brand experience for Honda at the Goodwood Festival of Speed 2025, designed through the lens of a backstage film studio.
Guests were invited to step into the spotlight, take their place inside a showcased Honda vehicle and create their own personalised “Dream Scene”– a short film featuring themselves in the driver’s seat.
My role on the project included spatial design and planning, 3D modelling, technical drawings and close collaboration with animators to bring the experience to life.
GALLERY
All photographs are owned and under copyright of Jack Morton Worldwide.
Concept:
Behind the scenes at Dream Studios, the focus isn’t on spectacle—it’s on the audience experience. Guests were invited to step into the heart of the studio, taking centre stage inside a featured vehicle to create their very own film.
Immersive supporting activations, including AI-powered film posters and a stunt challenge, were positioned throughout the space to complement the story and deepen engagement.
Role:
3D Lead / Design Director for Jack Morton Worldwide
Project involvement:
3D design from design development to delivery
3D modelling for animation export (Cinema 4D)
Design drawings (Vectorworks)
Liaison with Creative Director
Liaison with Technical Production
My contribution on this project ran for a duration of 2 months on a part time basis
Design DrawingS
All design drawings are produced using Vectorworks and under copyright of Jack Morton Worldwide