Client:
Undisclosed
Creative Agency:
Brandfuel
Summary:
A global leader in telecommunications presents its latest innovations each year at Mobile World Congress (MWC) Barcelona, occupying more than 6,000 sqm of exhibition space to engage a B2B audience.
My contribution focused on designing a 1,000 sqm public-facing experiential environment that welcomed visitors, set the tone for the brand, and guided them toward an exclusive, invitation-only showcase.
GALLERY
All photographs are owned by Lindsay Barchan.
Concept:
A series of public-facing installations invited guests to explore the future of telecommunications.
The experience brought visitors into immersive environments—including a cityscape, factory, hospital, retail space, public roadway, tram system, and even a dynamic marble run.
Each installation showcased the transformative potential of 5G, demonstrating its impact across a wide range of industries and real-world settings.
Role:
3D Lead / Design Director for Brandfuel
Project involvement:
Design process from concept to delivery
Design visualisations (Cinema 4D & Corona)
Liaison with technical production
Liaison with production
Reporting to the creative director
This project ran for a duration of 4 months on a full time basis.
Design Visuals
All design visuals produced using Cinema 4D and Corona. All material under copyright of Brandfuel
Design DrawingS
All design drawings are produced using Vectorworks and under copyright of Brandfuel