Client:
Undisclosed
Creative Agency:
Brandfuel
Summary:
A global leader in telecommunications presents its latest innovations each year at Mobile World Congress (MWC) Barcelona, occupying more than 6000sqm of exhibition space to engage a B2B audience.
My responsibility was to solely design and deliver for production a 1000sqm public-facing experiential storytelling environment that welcomed visitors, set the tone for the brand, and guided them toward an exclusive, invitation-only technology showcase.
GALLERY
Design Visuals
All design visuals produced using Cinema 4D and Corona. All material under copyright of Brandfuel
Concept:
A series of public-facing installations invited guests to explore the future of telecommunications.
The experience brought visitors into immersive environments—including a cityscape, a factory, a hospital, a retail space, a vehicle on a roadway, a public tram system, and a marble run.
Each installation showcased the transformative potential of 5G, demonstrating its impact across a wide range of industries and real-world settings.
Role:
3D Lead / Design Director for Brandfuel
Project involvement:
Design process from concept to delivery
Design visualisations (Cinema 4D & Corona)
Liaison with technical production
Liaison with production
Reporting to the creative director
This project ran for a duration of 4 months on a full time basis.
Design INTENT & WORKING DrawingS
All design drawings are produced using Vectorworks and under copyright of Brandfuel