Client:
Ericsson
Creative Agency:
Jack Morton Worldwide (London)
Summary:
Ericsson, a global leader in telecommunications, showcases its latest innovations each year at MWC Barcelona, the world’s premier technology exhibition for a B2B audience.
Occupying a 6,000 m² space, Ericsson’s exhibition features demonstration zones, product displays, hospitality areas, bars and restaurants, as well as VIP and meeting spaces – offering an immersive experience for clients, partners, and industry leaders.
All photographs are owned and under copyright of Jack Morton Worldwide (London)
Concept:
Following the success of Ericsson MWC 2022, the company maintained the same design concept and creative look for its 2023 exhibition.
Key adaptations were made to enhance functionality and efficiency: more meeting and hospitality spaces were added, and the central area—previously dominated by a large architectural feature—was redesigned with a cost-effective solution.
The new centerpiece became an overhead suspended installation of illuminated fabric strands. Branding was integrated into this feature, glowing from within and naturally guiding guests from the entrances toward the heart of the stand.
Role:
3D Lead / Design Director for Jack Morton Worldwide
Project Involvement:
Design visualisations (Cinema 4D)
Design technical drawings (Vectorworks)
Design team management
Liaison with technical production
Liaison with creative director
Liaison with project director
Liaison with external suppliers
This project ran for a duration of 7 months on a full time freelance basis
Design VISUALS
All design visuals produced using Cinema 4D and Adobe Photoshop and under copyright of Jack Morton Worldwide
Design DrawingS
All design drawings are produced using Vectorworks and under copyright of Jack Morton Worldwide